Work

I am a journalist, audio junkie, audience engagement practitioner, and a systems builder.

I love: using empathy, goal-setting, and prioritization tactics to solve newsroom problems, data-driven decision-making, generating buy-in, connecting the dots across teams, fixing and building systems, optimizing workflows, mentorship, and pushing the status quo.

My career spans from public media to audience engagement and strategy. I’m passionate about equity and inclusion in media.

My work’s been heard on KERA, NPR, Marketplace and the Texas Standard. I’ve done other production work that’s been heard on podcasts such as Brains On!Death, Sex & Money and Morgan Stanley’s Ideas Podcast.  I’ve also written for Current and Nieman Lab.

I’m looking for the next chapter in my career.

Yes, that means I’m available for hire.

My Work

Trade magazines:
Case studies written:
Strategy accomplishments:
  • Worked with 28 newsrooms on the following: editorial strategy, project launches, in-person and online outreach strategy, event strategy, revenue strategy, reporter activation, internal buy-in, goal-setting, and measuring KPIs. Here are some highlights:
Systems built or improved:
  • Built front-facing and internal systems to better serve partner organizations and gather internal data to improve offerings.
  • Revamped the help site for easier partner access.
  • Improved internal company documentation to save time.
  • Improved internal team operations to make job tasks more efficient.
  • Co-led optimizing their CRM to cut down on internal inefficiencies.
Online:

Tracking Ebola’s Path Through Dallas

Production:
Interviews:
Stories:
STORYCORPS (via KERA)
  • Texas AP Broadcaster Award 2017, Newscast: Shared award for writing and producing a newscast covering Supreme Court decisions affecting Texas.
  • AIR New Voices Scholar, 2016: Awarded to early-career talent shaping the future of public media.
  • PRNDI 2016, Documentary (Surviving Ebola): Shared award for production and online work on a documentary covering the lasting effects of the Ebola scare in Dallas.
  • Texas AP Broadcaster Award 2016, Documentary (Surviving Ebola): Shared award for production and online work on a documentary covering the lasting effects of the Ebola scare in Dallas.
  • ONA 2018 Student Newsroom: Mentor
  • Knight Center for Journalism In The Americas: Certificate, Product Thinking for Newsroom Leaders
  • Hubspot: Sales Software Certification
  • Online News Association
  • National Association of Hispanic Journalists